Hearing the Oracle

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Netflix’s Big Adventure

MV5BMTQ4MDczNDYwNV5BMl5BanBnXkFtZTcwNjMwMDk5OA@@._V1_SX214_Netflix has been open and unrepentant about publicizing it’s strategy for cultivating value from all the event data at it’s fingertips due to it’s streaming service user base. Their data miners have been taking things far beyond the level of Amazon’s ‘smart’ book recommendations. This new drama, premiering tonight, has been statistically vetted regarding timeslot, programming, script, and even cast with heavy input from their S3/Hadoop cloud (they use AWS for their platform) of user preference and activity data.     Continue…

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MapReduce – SQL Coding Comparison

Here’s something neat! Been wondering what the general differences are with MapReduce coding as compared to SQL queries? Rick Osborne, a Web developer and blogger, has a neat graphic depicting just that. The specific databases he looks at are MySQL and MongoDB. But on the relational database front, the SQL looks to be ANSI, and would be rendered identically in Oracle.     Continue…