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Monthly Archives: December 2012

Oracle and Eloqua

oracleplane2 SFOracle recently announced it’s agreement to acquire Eloqua, an analytic cloud marketing resource, for $871M, to be completed during the first six months of 2013. Eloqua employs about 400 people, mostly in northern Virginia, and is about 13 years old.

What does Eloqua do?
Here’s a recent mission capsule voiced by CEO, Joe Payne and CTO, Steve Woods as part of a joint statement on the occasion of the acquisition announcement, which appeared on Eloqua’s corporate press blog.     Continue…

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AWS Pricing for Oracle Instances, circa 2013

thumb-tco_of_awsRemember when envisioning a new server or Oracle license purchase meant detailed sizing exercises, CRUD diagrams, and negotiating with other departments? Now you can just cloud prototype your application surprisingly cheaply. 4 cents an hour for the minimum configuration! You can even entertain the notion of letting your app’s entire life cycle unfold in the clouds, with Amazon Web Services (AWS).     Continue…

Exadata Speed Claims Exaggerated?

withdrawn ad from july 2012

withdrawn ad from july 2012

Oracle’s recent ad guarantee of $10M against not finding at least a 5-fold performance increase over IBM database machine hardware has been discredited by NAD, the National Advertising Division of the Better Business Bureau. This was in response to a complaint filed by IBM.

ReadWriteWeb has a summary article describing three such Oracle advertising snafus during 2012 while also claiming that the company’s hardware sales have been underwhelming.     Continue…