Oracle’s recent ad guarantee of $10M against not finding at least a 5-fold performance increase over IBM database machine hardware has been discredited by NAD, the National Advertising Division of the Better Business Bureau. This was in response to a complaint filed by IBM.

ReadWriteWeb has a summary article describing three such Oracle advertising snafus during 2012 while also claiming that the company’s hardware sales have been underwhelming. Some anecdotal evidence is cited to expose a negative internal view of Oracle’s SUN hardware amongst sales executives, but it is not apparent that this view extends to the Exadata line.